Saturday

How To Become A Niche Locator

This article is going to show you in detail how you can become an all out, niche locator so that you can start finding hot niches that you can exploit for profits!

To start out, we'd better lay down some quick ground rules for winning the niche game. Think of them as little mantras. Maybe write them down and tape them up somewhere where you'll look at them every day:

Marketing is psychology.
It's not what you sell, but how you sell.
Your best friend is authenticity.
Your worst nightmare is to come off as a "phony" or a "poser".

A wise saying I once heard goes "If your work is work, you're in the wrong line of work." Or, to put it in terms of a teacher who was a powerful mentor to me at a young age: "Do what you love, and the money will follow."

This especially applies to niche marketing. Working in niche markets applies the psychology of human nature on both the seller and buyer side. You're harnessing passion. Any old fool can go along with the mainstream and do what anybody else does, because that's, um, what everybody else is doing. But people occupying a niche experience something a little more special. To the buyer, the seller becomes more than a face-less entity behind a cash register; the seller becomes a part of "we". "We", the True Believers. We, the cult of fandom. We, the group that knows what's really going down!

For the seller, the daily grind of earning money suddenly vanishes and becomes instead a kind of quest. Frequently, the most successful sellers in a niche are part of the niche themselves. If you're participating in a market, which also includes you, you get to feel very special. You're dong something you believe in. You get to be more confident, because you have the advantage of special knowledge in your market.

Let's expand on those rules a bit - they're worth nailing down!
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