What to look for in a Press Release Financial Writer.
If you want to attract media attention to your quarterly or annual financial reports, and drive new investors to your company as a result, you are a perfect candidate for hiring a Press Release Financial Writer.
Because you want your Press Release to stand out and be accepted by the media, it is important that you hire a Press Release Financial Writer who has a great deal of experience at getting financial Press Releases published.
Here are the Top 6 Things To Do When You Hire A Press Release Financial Writer:
· Ask the Press Release Financial Writer to show you actual copies of previously written Press Releases.
· Go to Google and enter a randomly chosen paragraph from each release and see how well distributed the PR actually was. It should show up on multiple news sites and possibly other types of web sites including article directories.
· Ask the Press Release Financial Writer how long it will take to complete the project for you.
· Ask the Press Release Financial Writer how much the PR will cost and how many revisions are included in the price.
· Determine if the Press Release Financial Writer will also distribute your Press Release and how much you will be charged for that additional service.
· Ask the Ask the Press Release Financial Writer to tell you specifically which of the various Press Release Distribution Services she will use to distribute your Press Release.
A poorly written Press Release or one that is not distributed to targeted media outlets that are interested in your announcement will not give you the results you are hoping for. In fact, one mistake could end up hurting your reputation with the Press and that may cause them to ignore any future Press Releases from your company.
That’s why it is so important to choose the correct Press Release Financial Writer the first time.
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About The Author
Lisa G. is a freelance author and operates a Press Release Financial Writer business. You can view her portfolio at Lisa.My.Freelanceportfolio.com. Choose the Press Release category from the main menu.
OK, let’s take a closer look at my friend Lisa’s article and see what’s going on behind the scenes:
· She uses a strong headline: How to Hire a Press Release Financial Writer
“How To” headlines are always very effective, but this one is even more so. I’ll show you why in a moment.
“How To” headlines are always very effective, but this one is even more so. I’ll show you why in a moment.
· The article is short and to the point.
Lisa gets the message delivered in just 325 words. Plus she uses short sentences, small paragraphs and lots of bullet points. This creates “white space” that doesn’t scare the reader into thinking that the article is too long to bother reading.
Lisa gets the message delivered in just 325 words. Plus she uses short sentences, small paragraphs and lots of bullet points. This creates “white space” that doesn’t scare the reader into thinking that the article is too long to bother reading.
· She doesn’t spoil the article by making it a sales piece. In fact, the only selling she does is in the “About the Author” section where she has identified herself as an expert and where she has created a call to action inviting the reader to visit her online portfolio.
This is an excellent example of how you can promote your product or service using articles. But there is one thing left to look at.
If you go through the article you’ll see that Lisa uses the phrase “Press Release Financial Writer” frequently. In fact, she uses it 11 times. Ten times in the article and once in the About the Author section. There are 325 words in the article, and 32 in the author section, for a total of 357 words. This means that the phrase Press Release Financial Writer accounts for 3% of the words in that article.
Let’s see why we care about that number.
You may recall that at the top of this chapter I mentioned that not only can articles be sent out as Article, but they can do double-duty for you by posting them to article repository web sites.
Lisa knows this and she knows why and how those article repositories work. Many of them have a high Google page rank which means Google considers them to be important sites and the Google spiders return often to find new articles and add them to the Google search engine database.
As you probably know, Google and all of the other major search engines work by indexing key words and then displaying matching web pages when search engine users enter those key words.
When Lisa decided that she wanted to use articles to promote her skills as a Press Release writer, she used various tools that told her which key words were popular for her specialty.
Of all the key words she researched, she determined that the phrase Press Release Financial Writer had a high demand and a low supply. This means that there are a lot of people searching under that term and not a lot of web sites using that term on their pages.
She used a common Search Engine Optimization (SEO) formula whose rules state that a key word phrase should appear in about 3% of the copy. And that’s what she did.
Now, if she had published this article in the various article directories instead of giving me the exclusive right to use it for my book, there’s a good chance that people who searched on that phrase would find and read her article. And, out of everyone who did read that article, there’s a good chance that some of them would go on to visit her portfolio.
Once they reached her portfolio, some people would hire her to write a Press Release. Of course, the same chain of events would happen if Lisa gave that article to newsletter editors who added it to their newsletter content.
Finally, Lisa could mail that same article to her own list where it would function exactly the same way as any other Article marketing campaign would.
That’s getting triple duty out of one piece of copy. And that’s a smart thing to do.
