Lisa knew that she wanted to write about her Press Release Financial Writer so all she had to do was find a good keyword phrase that she could use to wrap her article around. Here is how you would go about finding your best keywords and keyword phrases for the article you want to write.
Determining Keyword Supply And Demand
Since Google is the #1 search engine in the world, it already “knows” what keywords people are searching for (the demand) and it also knows how many web sites are using those keywords (the supply). Let’s now see how we can get Google to share that information with us.
This free tool provides you with a list of key words that are made up of the root phrase that you enter. The tool provides you with a graphical indication of how many individual searches were performed for each of the words (demand), and how many Google AdWords advertisers are bidding on those keywords (supply).
Let’s see what Lisa saw when she used this tool:
- Click here (page will open in a new window. Alt-Tab to return to this window.)
- Enter the keyword: Press Release.
- Make sure that the “Use synonyms” box is checked.
- Choose “Keyword Popularity” from the drop-down menu labeled “Choose data to display.”
- Click the “Get More Keywords” button.
Now scroll down about half a page and you will see something that would make any Internet Marketer’s mouth water.
Notice that there is absolutely no one bidding on the keyword phrase “press release financial” even though there is a reasonable amount of demand! Now all Lisa has to do is buy that keyword and the link to her article will come up any time someone searches using that phrase.
There are some other free SEO tools that you can use to pick your best keywords. Let’s go over a few.
The Digital Point Keyword Suggestion Tool specializes in showing you the approximate number of searches per day as tracked by WordTracker and Overture (now part of Yahoo!). This tool allows you to narrow down your statistics by country if you are not interested in global statistics.
If you run the “Press Release” search using that tool you’ll see the number of daily searches reported there is 3.5. That’s certainly not a large number. It’s nowhere near the count for “Press Release” which is over 500 per day, but the supply for the term “Press Release” is so high that Lisa would be lost in a sea of competing web sites. At least she has this little niche to herself.
Of course, she doesn’t confine herself to that one term and neither should you. You want to find as many opportunities to own a piece of your niche as you can and write articles to serve them all.
SEOBook takes a look across a number of search engines besides Google and provides more in-depth information. Here the tool reports that “Press Release Financial” gets around 350 hits per month across the major search engines.
