Business Gifts - The Most Effective Promotional Item

One of the most important tools of establishing a successful business is to build a good client base and a most tried and tested way to achieve that is by giving away business gifts. The business gifts may not necessarily have to be huge or expensive items but can just be small tokens of admiration that will go a long way in strengthening relationships with the client.

Though there are a lot of options available while giving away business gifts, a couple of things will have to be kept in mind to ensure maximum benefit for the contributor. While giving gifts, do not forget that it is a form of advertisement and should constantly remind the receiver of the giver. It is therefore advisable to have your company name, logo or a short message clearly printed on the product. Phone or fax number can also be etched on the item.

Another thing to keep in mind is to give gifts that are useful and such that the receiver will need regularly in his daily activities, or you may run the risk of getting the gift thrown into the trash and thus defeating its entire purpose.

A laptop bag or carry bag for files with your company name imprinted on it would be an ideal gift for your clients as these are things that a person will use daily and thus will be reminded of your product every time. Besides the person using it, it will also be seen by others in the person's circle and may result into additional business for you.

Other options for ideal corporate gifts are t-shirts or caps as these can spread your name and message to a large number of prospective customers. Umbrellas are also a recommended option as these are used almost every day and have a huge printable area.

Desktop items such as Mouse mats, Desk Calendars and USB promotional gifts such as USB flash drives can literally keep your promotional message at your Client's finger tips throughout the working day. A quality useful business gift will generate much more business than it's modest cost.

Popular promotional gifts that will be used regularly are printed mugs and personalized pens. These business gifts can be printed with your company name and contact details and each time they are used they will remind your Client of your business relationship.

Business gifts should be presented personally if possible. This will show that you care enough to visit your clients. It will also give the opportunity to discuss latest developments in your company. Give thought to deciding the most appropriate business gift for your clients.

David M Foster is an industry leader in helping companies promote themselves. Keep up to date with the latest products that will get you noticed by going to =>> http://www.promotionalpersonalisedgifts.co.uk/

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3 Ways You Should Be Using Email In Your Business

Email marketing is still one of the most under utilized and misunderstood marketing tools ever invented. Nearly every day, there are articles in business publications and websites that share misinformation and misleading information in regards to Email marketing.

Even with all of the technology and social media platforms in existence, Email still plays an important role and acts as a gateway to most if not all of the social media sites. Without an Email address, would-be users cannot gain access to certain sites or cannot use the full functions of sites.

Almost every transaction you make online requires that you share an Email address in order to complete your transaction. Whether your goal is to make a purchase or download free software, most website owners will require you to share your Email address with them.

Email is integrated into our lives. Its on our cell phones and most paper forms that we fill out these days. So, Email is not going any where any time soon. We'll be using Email for a long time to come. There hasn't been any technology to come along to replace it.

This gives businesses an advantage in that it Email still offers another medium or channel for them to reach their leads, prospects and customers.

This leads us to discussing how your business should be using Email in your day-to-day operations:

1) Lead Generation - There are almost no businesses that can't use Email in some capacity to generate leads. For example, if your business is a house painting contractor, you could offer a free report titled something like "Top 3 Reasons Why You Should Have Your House Painted Every 7 Years." And, the only way your prospect could get the report is by signing up via Email to receive the report. You could have the prospect either sign up via a form on your website or simply by sending an email to your Email Autoresponder account.

2) Lead, Prospect and Customer Follow Up - Studies have shown that it takes 7 to 12 follow up contacts to convert a lead or prospect into a sale. Whether that contact is done via phone, mail, fax, in-person or Email, the studies show that it will take up to 12 follow up contacts to make the sale. This is especially true for high ticket products and items. Proper Email follow up is an art and a science in one. If writing effective sales copy isn't your expertise, it is much advised that you find a competent copy writer to follow up with your Email leads.

3) Cross Promoting - Getting your leads and prospects to sign up to your Email list can be difficult. So, if you're going to go through the time, energy and effort to build an Email list, you might as well get the most from your Email list. One way to get a return on your investment from your efforts of building an Email list is by cross promoting products and services that are closely related to what the prospect originally signed up to receive. If you have a good relationship with your Email list, you could also sell advertising to other businesses where either do "solo" Emails promoting the paying advertiser's product or service. Or, you could offer a 4 line advertising "blurb" placed inside one or more of your regular Emails to your list.

Developing a relationship with your list of prospects is very important. And, an article for another time.

To get more email marketing tips, visit Jerry B's blog at http://www.imarketerlab.com/

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