Awesome Article Headlines/Titles

There is no one fast and firm technique for writing a headline. If the headline works – it’s written correctly. If it doesn’t work, you’ll know.

There are, however, some basic headline rules that always work. All you have to do is learn the rules and then write headlines that obey those rules.

1.  Keep it Short and Simple (KISS)

Don’t beat around the bush; don’t try to use clever word play. Just deliver your message and let the headline do its job.

·         “Free Shipping On All Harry Potter Books Ordered By January 31”

·         “Save 30% on Authentic Designer Purses”

·         “Lose 3 Dress Sizes In 30 Days”

·         “Learn How to Increase Your Trading Skills at a No-Cost Online Seminar”

·         “Pay Less for Valentine's Day Flowers: Pre-Order Today”

2.  Keep the benefit out in front of the reader

Don’t make readers wonder what’s in it for them. State it up front and state it loud and clear.

·         Order 12 months of eBay News and get 10 eBay Store Templates Free!

·         Make $750 per week in your spare time by cleaning window blinds

·         Quit Smoking in 30 days WITHOUT Cold Turkey Symptoms

·         Learn how to profit from the coming oil shortage

3.  Try writing a newsworthy headline

People love a “newsy” headline. Newspaper journalists know that so take a cue from their writing style and watch your sales grow. This type of headline skirts a bit around the “funnel” concept because it doesn’t necessarily weed out the interested from the disinterested, but it’s powerful enough to make it worth trying.

·         “Brazilian Botanist Discovers Anti-Aging Nectar In Common Planter”

·         “Unemployed Truck Driver Finds Gold In Recycled Garage Junk”

·         “Created for his own kids, Dermatologist announces new acne treatment”

·         “Home Business Accountant Reveals 50 Legal Tax Deductions YOU Overlooked!”

Don’t be concerned if the product or service isn’t brand new. It doesn’t have to be brand new to be “news” to someone who has never heard of it.

4.  Use the power of “How To”

You almost can’t go wrong with a “How To” headline. People love learning new ways to accomplish things and they love to look knowledgeable to their friends.

·         “How to Hypnotize ANYONE in 2 minutes or less”

·         “How to write killer headlines every time”

·         “How to do all the magic tricks you see on TV”

·         “How to make money in your spare time with a block of wood and a pencil”

5.  Give them a juicy question to ponder.

Pose a question that can only lead them to read your Article to get the answer. People love questions and they’ll love your product or service if it answers it for them.

·         “Was your last raise as big as you deserved it to be?”

·         “Have you ever made THIS mistake on your resume?”

·         “What do people think when they hear you talk?”

·         “Have you ever been nervous about approaching someone you’d like to meet?”

6.  Give them a direct command.

There are plenty of people who are waiting for someone to tell them what to do. You can be their leader if you craft the right headline.

·         “Stop wasting time and get the promotion you deserve”

·         “Don’t let shyness stop you from finding true love”

·         “Stop losing at the poker table. Read this article now”

·         “Stop looking like you dressed in the dark”

7. Offer people life-changing information

People spend billions of dollars every year on books, magazines, newspapers and newsletters because they want to change their lives. You can tap into that huge market with your life-changing headlines.

·         “Ten Steps You Need To Take Now To Terrorist-Proof Your Portfolio”

·         “Discover The 5 Easy Steps To Writing Your Own Sales Copy”

·         “10 Things You Can Do Right Now To Add 20 Years To Your Life”

·         “What Your Dentist Hopes You’ll Never Discover About Over-billing”

8.  Use testimonials to let other people sell for you.

You don’t have to be an expert as long as someone else is willing to praise your product or service. You get a double bang because people want to own or use things that are popular and they want to associate with successful or popular people.

·         “Read what your stockbroker is reading and know what your stockbroker knows.”

·         “Here are the 5 things that all successful Internet marketers have in common.”

·         “Why Oprah won’t leave home without this makeup item in her purse.”

·         “15 popular Presidents carried a silver dollar with them. Here’s why you should too.”

9.  Personify your headline by adding a bit of character to the subject.

People are naturally distrustful of advertising, especially when it seems a bit hard to believe or when they feel disconnected from what the headline is saying. Add a little “down home” authenticity and watch your response rate soar.

·         “N.Y. Cab Driver Discovers Secret To Better Vision”

·         “How one Texas ranch hand wins 8 out of 10 poker hands”

·         “Swiss Jeweler rocks the world with new simulated diamond”

·         “Florida housewife bans roaches using this common pantry item”

Now that you’ve written the perfect headline, it’s time to hand the baton over to the Article body so it can do its job. Here’s how to do that.

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start Increasing Your Web Traffic

To help you out in generating more traffic for your site, here are some seven
surefire ways in a nutshell to increase your traffic starting from yesterday.

1) Instant traffic with PPC Search Engine advertising .

Google’s Adwords provide a great PPC (pay per click) advertising service
that assures instant traffic. However, this surefire way to increase your
traffic requires research for keywords and costs money. Therefore it is not
recommended for the beginner marketer. PPC Search Engine advertising
has reaped mega profits for many online companies and is recommended
for experienced marketers with an advertising budget.

2) Exchange or Trade Links with other sites.
 
Exchanging links with other sites will allow both parties to benefit from
increased traffic. Not only will you get traffic coming from those partner
sites, the search engines will favor your site because of links pointing to
your site from other sites. The more links traded with more sites the more
traffic could be expected.

3) Use Viral Marketing.

Viral marketing allows you to spread the word about your website or
product with the help of your consumers with little to no start up costs.
This is a marketing method that can be quite sneaky; you can attach your
company’s name, product or link to a certain media such as a funny video,
entertaining game, an interesting article or a gossip or buzz. It’s called
viral marketing because people spread the news (your website, video,
photo etc.) to others and they will pass it on to others and it will keep
spreading like a virus.
We will cover Viral marketing in detail in a specific chapter later.


4) SEO - Use proper keywords /keyword phrases for your sites content.

Search Engines look for certain keywords that they would show in their
results page. In doing so, having the right keyword and keyword phrase is
a high requirement in ranking in high in Search Engine results. You could
write your own content or you could hire someone to do it for you.
5) Write Articles and submit them for links and traffic to your site.
Submit articles to sites that would contain the same subject that your site
deals in. If you sell car parts write press releases and articles about cars
and car parts. Attach your sites description and services at the end of the
article as well as the link back to your website. Perhaps the most popular
article directory is www.ezinearticles.com
 
6) Join forums and form online communities.
 
Search for forums related to your niche. Don’t forget the massive amount
of exposure that you can get from social websites like www.myspace.com
and www.facebook.com . Capture a market and show your expertise and
credibility. When you have built trust, people will go and check out your
stuff because they know that you can provide what they need.
 
7) Email marketing – Traffic on demand.

Building your own from scratch or renting a list of names and emails,
otherwise known as email marketing is perhaps the ultimate way to
get .traffic on demand. Whether it’s an affiliate’s product, your own product
you’re selling, an email list will always be one of the most powerful ways to
generate sales. See the last chapter for more on this!

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How to generate traffic to your site using Article Marketing

If I was only going to recommend one traffic generation strategy, it would be

article marketing.  There is a reason it is so popular, it is because it actually works!

Article marketing consists of creating articles from your niche, and submitting

them to article directories.  At the bottom of each article you write, you are

allowed to link to your website.  There are quite a few article directories that are

very highly respected by the search engine s, and having links from the re pointing

to your site is a huge advantage.

Additionally, once your article is in the directories, other webmasters will come

and publish your article.  It is not uncommon for one article to get you several

high quality backlinks.

I would not suggest submitting to every article directory you can find, but rather

just stick with the top few.  This would include: 

http://ezinearticles.com

http://goarticles.com

http://searchwarp.com

http://articlecity.com

http://isnare.com

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How to get Your Own Blog Less than 10 Minutes

Creating a blog is nothing that you need to be afraid of. There is no elaborate planning required either. However, there are a few things you would need to decide. Since these blogging service providers give you a lot of choice in terms of template and color themes, would be require to take those decisions yourself.

The following is a quick guide of what to think over before creating your blog:

• Theme: Determine what you would be writing about or the nature of the content that you would be sharing with your readers. This depends mainly on your interest. Topics blogging to the field of politics, poetry, arts, current affairs, or almost anything under the sun can be chosen. You can stick to one theme or you can choose to write about whatever concerns you on a day to day basis. Since it is your very own web journal, you can make it as flexible as possible in all aspects.

• Blogging Provider: Next you need to decide upon which blogging service provider you would like to use. This depends on the kind of reviews that you get about them from friends and acquaintances, or something about them that you may have read online. Otherwise, you can always try out something and find out if you like it. You can try out one of these popular sites: Blogger.com, WordPress.com, Typepad, Blogagotchi.com, Livejournal.com, JournalHome.com, TheDiary.org, Mindsay.com, Blog.com, Diaryland.com, Blogdrive.com, or Xanga.com.

• Templates: A wide range of templates will be made available on any blogging service you decide to start you blog. Select the one you most prefer or like.
• Freebies: The advantage with these blogging service providers is that they make your blogging experience as dynamic and interactive as possible. They enable you to install add-on features that include button, pictures, blog chalks, imoods, tagboards such as myshoutbox.com, guest maps, guestbooks, comment boxes for readers' thoughts and views, etc.

• Additional Features: These interesting ones may not be free. By paying a price you can avail of them.

• Nature of Blog: You must determine who should read your blog-whether you want it to be read only by a select circle, or must it be open to all. This will depend upon the content, mainly.

• Layout: Again, there will be a wide range to choose from in terms of layout and color schemes.

• Content: You could pick up a specific theme and write about it consistently, or merely decide on any random topic as and when it interests you. You could try putting up content for a while and see the kind of response you get, and alter or modify it accordingly.

• Blogging Circle: Blogging is a great way to come in touch with people from across the globe. You can surf and visit other people’s blogs. Do not spam in their comment section, but write a genuine comment if you have something to say about a particular post.

• Skins: You can customize and personalize your blog as much as you want. Using software like Photoshop you can create your own skins and make your blog attractive as well as make it reflect you own personality.

• Publish: Finally when you are done selecting the setting and preferences, selecting a content to put up, you need to publish the content. Do not, however, forget to send the link to your blog to your friends and acquaintances so that they may come visit you.

Once you have started your blog, you will have noticed that it hardly takes fifteen minutes to do so. Maintain the blog is even easier. Here are a few tips that would help you successfully keep your blog going:

• Update: Update frequently otherwise visitors may stop coming to your blog. It will also give you more confidence to churn out more well worded posts in the future.

• Personalize: Even though you might be discussing general and universal themes, add your own personal touch to make things lighter and interesting.

• Theme: If you have a theme blog you can Google for other blogs of a similar kind and build you network.

• Spelling and Grammar: Make sure you proof read your posts. Spelling and grammatical errors can be a major put-off for many readers.

• Advertisements: You could play host to sites like Google AdSense and earn revenue by placing their links on your blog.

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Article SEO Tools

Lisa knew that she wanted to write about her Press Release Financial Writer so all she had to do was find a good keyword phrase that she could use to wrap her article around. Here is how you would go about finding your best keywords and keyword phrases for the article you want to write.

Determining Keyword Supply And Demand

Since Google is the #1 search engine in the world, it already “knows” what keywords people are searching for (the demand) and it also knows how many web sites are using those keywords (the supply). Let’s now see how we can get Google to share that information with us.

Introducing the Google Keyword Tool.

This free tool provides you with a list of key words that are made up of the root phrase that you enter. The tool provides you with a graphical indication of how many individual searches were performed for each of the words (demand), and how many Google AdWords advertisers are bidding on those keywords (supply).

Let’s see what Lisa saw when she used this tool:

1. Click here (page will open in a new window. Alt-Tab to return to this window.)
2. Enter the keyword: Press Release.
3. Make sure that the “Use synonyms” box is checked.
4. Choose “Keyword Popularity” from the drop-down menu labeled “Choose data to display.”
5. Click the “Get More Keywords” button.

Now scroll down about half a page and you will see something that would make any Internet Marketer’s mouth water.

Notice that there is absolutely no one bidding on the keyword phrase “press release financial” even though there is a reasonable amount of demand! Now all Lisa has to do is buy that keyword and the link to her article will come up any time someone searches using that phrase.

There are some other free SEO tools that you can use to pick your best keywords. Let’s go over a few.

The Digital Point Keyword Suggestion Tool specializes in showing you the approximate number of searches per day as tracked by WordTracker and Overture (now part of Yahoo!). This tool allows you to narrow down your statistics by country if you are not interested in global statistics.

If you run the “Press Release” search using that tool you’ll see the number of daily searches reported there is 3.5. That’s certainly not a large number. It’s nowhere near the count for “Press Release” which is over 500 per day, but the supply for the term “Press Release” is so high that Lisa would be lost in a sea of competing web sites. At least she has this little niche to herself.

Of course, she doesn’t confine herself to that one term and neither should you. You want to find as many opportunities to own a piece of your niche as you can and write articles to serve them all.

SEOBook takes a look across a number of search engines besides Google and provides more in-depth information. Here the tool reports that “Press Release Financial” gets around 350 hits per month across the major search engines.

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Anatomy Of An Article

An Article is divided into these three separate and distinct parts:

1. Headline (Subject)
2. Message Body
3. Call To Action

It doesn’t do any good to get just one or two parts right. You need to hit all three squarely on the head if you want to make sales.

I already covered the fact that it isn’t the “job” of the Article to make the sale. Its job is to simply get the person to the point where he or she clicks on the link (“Call to Action”) that takes them to the sales or landing page.

Here’s a more in-depth look at each part:

Headline (Subject)

The subject of an Article is exactly the same as a headline in a classified ad. They both share the same properties and they both share the same goal of enticing the reader to read more.

Because so many people scan the subjects of their Article in order to decide whether or not they are interested in reading more, you need to put as much work into writing that one sentence as you will put into writing the body of the mail.

Before you even begin writing your subject headline, stop and think about which of these headline types will work best with your offer:

Effective Headline Types

Benefit Headlines

Benefit headlines should clearly state whatever the benefit is of the product or service that you are promoting, or the benefit of reading the body of the Article.

Avoid using hype, buzz words, ALL CAPS, or lots of exclamation points!!!!!

None of these tricks work and you’ll only turn your reader off.

Example Benefit Headlines:

·         Save 50% on most printer supplies

·         You can lose 10 pound in 10 days

·         “Erase” Wrinkles Instantly

These headlines clearly demonstrate to the reader what the benefit of reading your Article will be. People who are interested in gaining that benefit will read your message. Those who are not, will not.

Problem Headlines

Problem Headlines are similar to Benefit Headlines in that they do convey an “assumed” benefit. The headline works by asking a pointed question and then leaving the reader to conclude that the answer to the pain that question elicits can be found in the Article.

Example Problem Headlines:

·         Embarrassed By Age Lines?

·         Is Your Vocabulary Holding You Back?

·         Does Sexual Intimacy Embarrass You?

Problem headlines should never beat around the bush. The reader has a pain and you have the cure. All you’ve got to do is stick your finger right in the middle of that pain and give your finger a good twist. You’ll be rewarded with more sales as a result.

Question Headlines

Although Question Headlines may appear to be identical to Problem Headlines, there is one important difference. Problem Headlines are designed to make people squirm, while Question Headlines are designed to make them dream or say “aaahh.”

Example Question Headlines:

·         Would you like more money on your paycheck?

·         Want to retire in 2 years?

·         Need An Affordable Vacation?

Question Headlines should be structured so that a “Yes” answer is a good thing and a “No” answer is a bad thing.

Guarantee Headlines

Guarantee Headlines are designed to remove any doubt from the reader’s mind that what you are offering is the sure-fire cure for what ails them.

Example Guarantee Headlines:

·         Stop Smoking – Guaranteed

·         Guaranteed Mortgages

·         Earn A Guaranteed Income From Home

It’s important to note here that you need to make sure the product or service you are selling really does have a guarantee that matches what you promised in the Article.

Offer Headlines

Offer Headlines are designed to entice the reader to take action now in order to avoid missing out on a limited-time opportunity or a special opportunity.

Example Offer Headlines:

·         Free Shipping Today Only

·         Buy One DVD get One Free

·         Free Upgrade To Deluxe Cabin If You Book By Tomorrow

If you make sure your offer is a strong one, you will increase your chances of getting a good response.

Message Body

The body of the message is the area where you build upon the emotions that you touched upon with the headline.

The way to start is by repeating the exact headline at the top of the message body. When you repeat the headline exactly, it reinforces the headline and it reminds people of the reason why they are reading the Article.

It’s never a good idea to load the message body with a bunch of hype or too much text. Remember that the real job of the message body is to lead the person to the landing page or the sales page which is where the actual selling is going to take place.

If you load the Article up with too much content you’ll simply lose the reader’s attention and if you lose their attention, you’re going to lose sales as well.

Here’s a good example of a headline and message body that are short and too the point:

Subject: “Erase” Wrinkles Instantly

Message Body:

“Erase” Wrinkles Instantly

Clinically tested and Dermatologist approved, Wrinkle Eraser is a cosmetic product that instantly removes the appearance of wrinkles around the eyes, mouth and forehead.

Discover why over 3,000 women swear by Wrinkle Eraser and why they swear AT other products.

In the above example we started right out by establishing the product’s credibility. It tells readers that the product has been tested in a clinical setting and that one or more Dermatologists have endorsed or approved the product for its intended purpose.

We went on to challenge readers to learn more about the product by telling them that over 3,000 women already are using it. Finally, we imply that readers will learn the reasons why these women were unhappy with the other products that they tried before they tried this one.

At this point we already have 2/3 of the Article written. The first 1/3 is the headline. The second 1/3 is the message body. All that needs to be written now is the “call to action.”

Anatomy of A Call To Action

The purpose of a Call to Action is to tell your readers exactly what you want them to do next. You should never assume that they already know what to do, and you should never assume that they will decide to visit your web site all on their own.

You need to design your Call to Action so that it takes them by the hand and leads them to where you want them to go.

If it’s at all possible, you should combine your Call to Action with a free offer. This takes the pressure to respond off of them. After all, you’re not selling anything, you’re giving something away.

Here is an example of a call to action that works with the above example:

Visit www.MyWrinkleEraser.com right now and get your FREE 30-day trial supply.

Now that the final 1/3 has been written, let’s take a look at the Article letter in its entirety:

Subject: “Erase” Wrinkles Instantly

Message Body:

“Erase” Wrinkles Instantly

Clinically tested and Dermatologist approved, Wrinkle Eraser is a cosmetic product that instantly removes the appearance of wrinkles around the eyes, mouth and forehead.

Discover why over 3,000 women swear by Wrinkle Eraser and why they swear AT other products.

Visit www.MyWrinkleEraser.com right now and get your FREE 30-day trial supply.

Did you notice that the entire letter accomplished its intended purpose in just 55 words? This is proof that you don’t have to write a wordy sales letter in order to convey your message.

The best way you can end up with a sales letter that is short and to-the-point is to start by writing one that is as long as you have to make it in order to tell your story.

Then you take out your electronic scissors and you start cutting and rewording the text until you have an Article that’s no more than 100 words. Remember – less is better!

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