Simple Google SEO Guide

Search engine optimization or SEO sounds complex to business owners who may be aware of its importance but who lack the skills to implement it. While SEO generally boosts rankings in major search engines, its main targets are the top rankings of search results pages of Google, the world's leading search engine. By following a Google SEO guide, small businesses are able to compete online with companies that are armed with sizable marketing budgets.

Basic Google SEO guide

1-Determine targeted keywords: Keywords are phrases which Internet users type in search fields to look for web pages containing products, services or information they need. A web page containing popular keywords in a particular industry is a good foundation for SEO. These are determined through a process of brainstorming, research, analysis and testing.

2-Optimize website: Use the targeted keywords in various parts of a web page: title, meta description, H1, text content, Alt image attributes, text accompanying video, and page URL. Use simple text in the URL of each page and rename pages where necessary. Boost local search results by adding essential business information such as the company name, address and phone number at the footer of every page. Insert no-follow commands for links that are not intended for indexing. A robots.txt file also guides search crawlers to pages for indexing.

3-Submit website to directories: Site directories such as Google Places are good sources of local traffic. These drive Internet users to a website and to the doorsteps of a bricks and mortar establishment. Submission of website details at these online directories is free. As a rule of thumb, consistency in business information appearing across online directories influences visibility in Google local search results. Conduct an online search of industry-specific directories and add the website to all of these.

4-Submit sitemap: A sitemap in XML format shows Google search crawlers all the pages of a website, and enables crawling and indexing. Create a sitemap and submit it to Google Webmaster Central.

5-Create inbound links: Popularity is a major factor in search results and it is best indicated by the number of sites linked to a web page. The source of a site's links is important; exchange links only with relevant websites. Social networks such as Facebook and Twitter, blogs and forums also provide good sources of inbound links. Integrate social networks with a website and leave appropriate comments containing links at blogs and discussion threads.

6-Google's formula for ranking web pages is known as a search algorithm which considers and calculates hundreds of factors known only to Google's search engineers. Due to changing Internet behaviour and technology, the algorithm continues to experience modifications making SEO a constant challenge for business owners. The right SEO service is backed by years of SEO study and experience, and stays updated on the latest trends, making it the ideal Google SEO guide for small business.

Small business SEO requires the implementation of specialized strategies if they are to compete with bigger competitors. The team at Touchdown Internet Marketing are experts in the field and offer.
 

Article Source: http://EzineArticles.com/6525658

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Methods The Pros Use For Increasing Website Traffic

Author: GT Bulmer

Internet Marketing pros have committed a lot of time to researching and developing the most effective techniques for increasing website traffic. Due to their efforts, you can improve your traffic flow and accelerate your success in record time.

The key to success in online marketing is simple: you need targeted traffic. Sending large volumes of traffic to your website will not do much good unless that traffic has a decided interest in your market niche or in the specific products or services you are promoting.

The hottest prospects are those who show up at your site expecting to find solutions to their problems. Do not frustrate them by attracting them with trickery or false promises and then failing to deliver on their expectations. If you do that, they will immediately see that your ads and promos have been misleading and they will run from your site instantly.

Here are a few techniques used by marketing pros for increasing website traffic.

Article Marketing: Some marketers believe that the purpose of Article Marketing is simply to get links back to their websites. Backlinks are important, but if you want to market with articles like the pros do, here is the way to do it.

The subject of your article must be tightly focused on the interests and needs of the targeted prospect. Include relevant points that will clearly solve a specific problem or will make the prospect's life easier in specific way. Keep the content focused.

Articles in directories typically include an author resource box where you can post one or two links pointing to your website. The content in the article should always have a strong tie-in with the website, web page or product that is featured in the author resource box.

Social Marketing: Not counting the added traffic it will bring to your website, social marketing can be a powerful way to build your online presence and your brand. Social Marketing allows you to take a personal approach to connecting with your target audience. You can get more insight into what they are interested in, and in return, they will get to know you better as a very good source for your products and services.

Marketing on social sites is different than other forms of advertising in that it can take time to produce benefits. The idea is to develop a circle of social contacts without heavily promoting your products. As they get to know you, they will become more interested in what kind of business you do. If you develop the relationships carefully and without sales pressure, you could benefit from word-of-mouth promotion as your contacts share your marketing message with others in their circles of influence. That is the power of viral marketing.

Guest Blogging: Many blog owners welcome fresh content from Internet Marketers who write reasonably well and have good ideas to share that are relevant to the blog owner's audience. As a guest blogger, you gain added exposure as a knowledgeable marketer and you get a link back to your website.

However, if you want to market like the pros, here are a few recommended rules to follow. First, only write guest blog posts for sites that are closely related to your own niche. Second, make sure the content in your guest post is highly relative to the targeted readers of that blog. Include helpful information and tips and keep the post from being promotional in any way. Third, write a unique post exclusively for that blog. Do not use a post or an article that has already been posted elsewhere, and once posted on a blog, do not submit the same guest post to other sites.

Increasing website traffic like experienced marketers do does not have to be difficult. There are many no-cost ways to do it. You can learn effective traffic techniques from a whole range of sources easily found on the Internet or through your usual circles of influence. Work smart and leverage your success by applying the methods already learned by others.

Article Source: http://www.articlesbase.com/marketing-tips-articles/methods-the-pros-use-for-increasing-website-traffic-5192046.html

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Most Effective Techniques for Boosting Your Page Rank

Most Effective Techniques for Boosting Your Page Rank

Author: chrisgroves3

Improving the page rank for your website is not just an once-off thing; it's something you should be doing on an ongoing basis. In the following article we will be looking into 3 powerful page rank boosting ways that you can start applying right this instant and see results.

Are you having trouble ranking well for a keyword in Google, and wonder why another site is doing so much better? The truth is, the search engines mainly look at your site's content when deciding how to rank it. The real secret of raising your page rank is to find out what the search engines want and then deliver it. By creating high quality content, you'll be taking the most important action to get Google to consider your site valuable. Additionally, the better your content is, the more you'll have other sites in your niche linking to your site. This will give you relevant backlinks that will also help you to get a higher page rank. This is the most basic principle to remember if you want to improve your page rank.

Becoming a guest blogger is another tactic you can use to get a higher page rank. It's always a good idea to find blogs in your niche that have high page ranks, as these can be a source of backlinks.

Many blogs are also glad to publish guest posts, where you can create your own articles, along with a link back to your site. This is an effective way to get both backlinks from your guest articles, and also targeted traffic from readers of the blog, who will be interested in your niche. The blog owner is glad to get the relevant content you're providing, and you can help your page rank by posting there.

Last but not the least; make sure you code your site the right way. You want the search engine spiders to be able to easily crawl your pages and read your content. Avoid the use of JavaScript/DHTML. Since search engines don't have the ability to read flash, if your site uses this you should have an HTML page for visitors. Such elements can be very important for improving your rank, since you depend on the search engines being able to read your pages. Your page rank will improve if you follow these steps, but let it happen at a natural pace. Above all, we should now know just how important page rank is to a website and also how easy it is to increase it. But you must keep working at it if you want to see consistent results. Many people have seen their traffic amounts double, triple, quadruple and more just by focusing on getting a higher page rank.

Working with all these straight forward ideas and methods, an individual can certainly boost your current enterprise gains and cultivate your current business substantially sooner. Just in case you happen to be desiring for much more helpful data to generate the most from the enterprise, be certain to see MarketBold.com and check out all of the helpful articles you'll find we have uploaded there for your business. There is professional guidance on pretty much everything including tips about keyword researcher to advertising medium planning, and quite a few other subject areas that just about every business person needs to actually be familiar with to get optimum net income.

Article Source: http://chrisgroves3.articlesbase.com/marketing-tips-articles/most-effective-techniques-for-boosting-your-page-rank-5194491.html

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How to Hire a Press Release Financial Writer

What to look for in a Press Release Financial Writer.

If you want to attract media attention to your quarterly or annual financial reports, and drive new investors to your company as a result, you are a perfect candidate for hiring a Press Release Financial Writer.

Because you want your Press Release to stand out and be accepted by the media, it is important that you hire a Press Release Financial Writer who has a great deal of experience at getting financial Press Releases published.

Here are the Top 6 Things To Do When You Hire A Press Release Financial Writer:

·         Ask the Press Release Financial Writer to show you actual copies of previously written Press Releases.

·         Go to Google and enter a randomly chosen paragraph from each release and see how well distributed the PR actually was. It should show up on multiple news sites and possibly other types of web sites including article directories.

·         Ask the Press Release Financial Writer how long it will take to complete the project for you.

·         Ask the Press Release Financial Writer how much the PR will cost and how many revisions are included in the price.

·         Determine if the Press Release Financial Writer will also distribute your Press Release and how much you will be charged for that additional service.

·         Ask the Ask the Press Release Financial Writer to tell you specifically which of the various Press Release Distribution Services she will use to distribute your Press Release.

A poorly written Press Release or one that is not distributed to targeted media outlets that are interested in your announcement will not give you the results you are hoping for. In fact, one mistake could end up hurting your reputation with the Press and that may cause them to ignore any future Press Releases from your company.

That’s why it is so important to choose the correct Press Release Financial Writer the first time.

***

About The Author

Lisa G. is a freelance author and operates a Press Release Financial Writer business. You can view her portfolio at Lisa.My.Freelanceportfolio.com. Choose the Press Release category from the main menu.

OK, let’s take a closer look at my friend Lisa’s article and see what’s going on behind the scenes:

·         She uses a strong headline: How to Hire a Press Release Financial Writer

“How To” headlines are always very effective, but this one is even more so. I’ll show you why in a moment.

·         The article is short and to the point.

Lisa gets the message delivered in just 325 words. Plus she uses short sentences, small paragraphs and lots of bullet points. This creates “white space” that doesn’t scare the reader into thinking that the article is too long to bother reading.

·         She doesn’t spoil the article by making it a sales piece. In fact, the only selling she does is in the “About the Author” section where she has identified herself as an expert and where she has created a call to action inviting the reader to visit her online portfolio.

This is an excellent example of how you can promote your product or service using articles. But there is one thing left to look at.

If you go through the article you’ll see that Lisa uses the phrase “Press Release Financial Writer” frequently. In fact, she uses it 11 times. Ten times in the article and once in the About the Author section. There are 325 words in the article, and 32 in the author section, for a total of 357 words. This means that the phrase Press Release Financial Writer accounts for 3% of the words in that article.

Let’s see why we care about that number.

You may recall that at the top of this chapter I mentioned that not only can articles be sent out as Article, but they can do double-duty for you by posting them to article repository web sites.

Lisa knows this and she knows why and how those article repositories work. Many of them have a high Google page rank which means Google considers them to be important sites and the Google spiders return often to find new articles and add them to the Google search engine database.

As you probably know, Google and all of the other major search engines work by indexing key words and then displaying matching web pages when search engine users enter those key words.

When Lisa decided that she wanted to use articles to promote her skills as a Press Release writer, she used various tools that told her which key words were popular for her specialty.

Of all the key words she researched, she determined that the phrase Press Release Financial Writer had a high demand and a low supply.  This means that there are a lot of people searching under that term and not a lot of web sites using that term on their pages.

She used a common Search Engine Optimization (SEO) formula whose rules state that a key word phrase should appear in about 3% of the copy. And that’s what she did.

Now, if she had published this article in the various article directories instead of giving me the exclusive right to use it for my book, there’s a good chance that people who searched on that phrase would find and read her article. And, out of everyone who did read that article, there’s a good chance that some of them would go on to visit her portfolio.

Once they reached her portfolio, some people would hire her to write a Press Release. Of course, the same chain of events would happen if Lisa gave that article to newsletter editors who added it to their newsletter content.

Finally, Lisa could mail that same article to her own list where it would function exactly the same way as any other Article marketing campaign would.

That’s getting triple duty out of one piece of copy. And that’s a smart thing to do.

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learnThe Basics On How TO Start Making Money With Adsense

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

                 

How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site.  Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

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Awesome Article Headlines/Titles

There is no one fast and firm technique for writing a headline. If the headline works – it’s written correctly. If it doesn’t work, you’ll know.

There are, however, some basic headline rules that always work. All you have to do is learn the rules and then write headlines that obey those rules.

1.  Keep it Short and Simple (KISS)

Don’t beat around the bush; don’t try to use clever word play. Just deliver your message and let the headline do its job.

·         “Free Shipping On All Harry Potter Books Ordered By January 31”

·         “Save 30% on Authentic Designer Purses”

·         “Lose 3 Dress Sizes In 30 Days”

·         “Learn How to Increase Your Trading Skills at a No-Cost Online Seminar”

·         “Pay Less for Valentine's Day Flowers: Pre-Order Today”

2.  Keep the benefit out in front of the reader

Don’t make readers wonder what’s in it for them. State it up front and state it loud and clear.

·         Order 12 months of eBay News and get 10 eBay Store Templates Free!

·         Make $750 per week in your spare time by cleaning window blinds

·         Quit Smoking in 30 days WITHOUT Cold Turkey Symptoms

·         Learn how to profit from the coming oil shortage

3.  Try writing a newsworthy headline

People love a “newsy” headline. Newspaper journalists know that so take a cue from their writing style and watch your sales grow. This type of headline skirts a bit around the “funnel” concept because it doesn’t necessarily weed out the interested from the disinterested, but it’s powerful enough to make it worth trying.

·         “Brazilian Botanist Discovers Anti-Aging Nectar In Common Planter”

·         “Unemployed Truck Driver Finds Gold In Recycled Garage Junk”

·         “Created for his own kids, Dermatologist announces new acne treatment”

·         “Home Business Accountant Reveals 50 Legal Tax Deductions YOU Overlooked!”

Don’t be concerned if the product or service isn’t brand new. It doesn’t have to be brand new to be “news” to someone who has never heard of it.

4.  Use the power of “How To”

You almost can’t go wrong with a “How To” headline. People love learning new ways to accomplish things and they love to look knowledgeable to their friends.

·         “How to Hypnotize ANYONE in 2 minutes or less”

·         “How to write killer headlines every time”

·         “How to do all the magic tricks you see on TV”

·         “How to make money in your spare time with a block of wood and a pencil”

5.  Give them a juicy question to ponder.

Pose a question that can only lead them to read your Article to get the answer. People love questions and they’ll love your product or service if it answers it for them.

·         “Was your last raise as big as you deserved it to be?”

·         “Have you ever made THIS mistake on your resume?”

·         “What do people think when they hear you talk?”

·         “Have you ever been nervous about approaching someone you’d like to meet?”

6.  Give them a direct command.

There are plenty of people who are waiting for someone to tell them what to do. You can be their leader if you craft the right headline.

·         “Stop wasting time and get the promotion you deserve”

·         “Don’t let shyness stop you from finding true love”

·         “Stop losing at the poker table. Read this article now”

·         “Stop looking like you dressed in the dark”

7. Offer people life-changing information

People spend billions of dollars every year on books, magazines, newspapers and newsletters because they want to change their lives. You can tap into that huge market with your life-changing headlines.

·         “Ten Steps You Need To Take Now To Terrorist-Proof Your Portfolio”

·         “Discover The 5 Easy Steps To Writing Your Own Sales Copy”

·         “10 Things You Can Do Right Now To Add 20 Years To Your Life”

·         “What Your Dentist Hopes You’ll Never Discover About Over-billing”

8.  Use testimonials to let other people sell for you.

You don’t have to be an expert as long as someone else is willing to praise your product or service. You get a double bang because people want to own or use things that are popular and they want to associate with successful or popular people.

·         “Read what your stockbroker is reading and know what your stockbroker knows.”

·         “Here are the 5 things that all successful Internet marketers have in common.”

·         “Why Oprah won’t leave home without this makeup item in her purse.”

·         “15 popular Presidents carried a silver dollar with them. Here’s why you should too.”

9.  Personify your headline by adding a bit of character to the subject.

People are naturally distrustful of advertising, especially when it seems a bit hard to believe or when they feel disconnected from what the headline is saying. Add a little “down home” authenticity and watch your response rate soar.

·         “N.Y. Cab Driver Discovers Secret To Better Vision”

·         “How one Texas ranch hand wins 8 out of 10 poker hands”

·         “Swiss Jeweler rocks the world with new simulated diamond”

·         “Florida housewife bans roaches using this common pantry item”

Now that you’ve written the perfect headline, it’s time to hand the baton over to the Article body so it can do its job. Here’s how to do that.

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